Not Just For The Rich and Famous
Not so very long ago, if a woman went “under the knife” to enhance her appearance, it was something she kept to herself. Today, the subject of plastic surgery and the transformation of the appearances of Hollywood celebrities, such as Renée Zellweger, the Kardashians, Meg Ryan and a host of other stars, are common headlines in entertainment news and across the Internet.
Plastic surgery, and the transforming benefits that can result from new technologies and surgical procedures available, are no longer just for the rich and famous. Women across the United States are turning to plastic surgery in record numbers to achieve the look they have always desired. And that’s one of the biggest changes Dr. Greg Ratliff, founder and medical director of Plastic Surgery Center of Tulsa, has seen in his profession over the past 24 years.
“There is now a much wider use and acceptance of body altering procedures, like tummy tucks, liposuction and implants,“ he says. “This is not to say everybody needs or wants to change the way they look, but rather, that more women have family support and can afford to change things about their appearance that really bothers them. It’s not about achieving the perfect face or the perfect body. It’s about offering women an opportunity to correct features in their face or body that they feel aren’t consistent with the appearance they desire.”
According to the American Society of Plastic Surgeons, there were more than 1.6 million cosmetic surgical procedures performed in the United States in 2014. Add to that the number of minimally invasive procedures, such as BOTOX®, chemical peels and injectables, and that number climbs dramatically to over 15.6 million, which represents a 111 percent increase over the number of surgical and minimally invasive procedures performed in 2000.
The ASPS figures show breast augmentation procedures were the most commonly performed, with 286,254 procedures in 2014 — a 35 percent increase from 2000 ASPS figures. Rounding out ASPS’ top five plastic surgery procedures performed in 2014 were liposuction, eyelid surgery, facelifts and nose reshaping.
Last year, Ratliff and the Plastic Surgery Center of Tulsa did 883 surgeries, including more than 525 breast augmentation and breast lift procedures and more than 200 tummy tucks and liposuction procedures. The practice also did approximately 200 combined procedures (meaning more than one procedure is performed during the surgery, such as Mommy Makeovers, breast augmentation with lift or tummy tuck with liposuction). The practice also offers many minimally invasive cosmetic procedures, including BOTOX® and filler injections, CoolSculpting® and other facial procedures.
“Plastic surgery, like all of medicine, has progressed slowly and steadily over the 24 years I have been in practice. This is actually very good, because it means things are, for the most part, well tested before being used for large numbers of people,” says Ratliff. He has focused his practice primarily on providing breast and body procedures, with more than 6,000 successful breast augmentations performed.
Ratliff is board certified in plastic surgery by the American Board of Plastic Surgery, which means he has met rigorous training and qualification standards. He is a member of the American Society of Plastic Surgeons and continues to stay on the leading edge of innovation and technology available in plastic surgery. Ratliff has been active in breast implant research and development, including major national studies for two silicone implants recently approved by the FDA.
In addition, Ratliff is a member of the faculty of the Osler Institute, and trains other plastic surgeons from throughout the United States who are preparing for their specialty board examinations and for reviews and updates. He is also part of the LEAD Council, an elite group of plastic surgeons who come together to exchange experiences and advancements in breast augmentation technology and pioneering progress in this distinctive field.
Most recently, Plastic Surgery Center of Tulsa expanded and updated the surgical suite in the existing historic Cherry Street location to include a second state-of-the-art operating room and recovery area for patients. Perhaps the most significant expansion of the practice has been the addition of a new physician, Dr. Brenda Jeffrey Schiesel, as a member of the Plastic Surgery Center of Tulsa team.
Schiesel recently completed her Plastic and Reconstructive Surgery residency at the University of Kansas Medical Center, and is a graduate of Oklahoma State University College of Osteopathic Medicine.
She provides a perfect complement to the 24-year tradition of surgical excellence and superior patient care that has become the hallmark of the Plastic Surgery Center of Tulsa.
Together, Ratliff and Schiesel are committed to continuing to provide their patients with the highest level of excellence and to taking the steps necessary to be at the forefront of the plastic surgery specialty.