How Kia is Changing Their Brand 8

Does Luxury Automotive Mean Kia to You?

When you think of innovative technology, amazing automotive development and extraordinary customer service, do you think of KIA? Most people don’t. In fact, the company nationally is trying to completely change the way the market perceives them, with investments in key designers such as Peter Schreyer.

For those of you who aren’t car buffs, Peter Schreyer, is a key reason for Kia’s success.

A German automobile designer for Hyundai Motor and Kia Motors; Schreyer is widely known for his design contributions to the Audi TT. He has been the chief design officer (CDO) at Kia Motors since 2006 and on December 28, 2012, was named one of three presidents of the company. He is currently the CDO at Hyundai-Kia and works with Luc Donckerwolke, former design director of Volkswagen Group’s Bentley, Lamborghini and Audi.  According to CarsGuide, over the last decade a distinct Kia personality has been built around Schreyer’s signature ‘tabbed’ grille, applied in one form or another to every model in the range, along with an attention to design detail that’s lifted Kia to a new level of quality and desirability.

So when Mike Sullivan convinced Coach Barry Switzer to join him in his venture of Kia Motors, he knew they both had a lot to offer customers in Northeastern Oklahoma.

When it comes to vehicles like the Sorento, Niro, and K900, KIA has made huge bounds in delighting customers with both quality and price. Unveiled at the 2017 North American International Auto Show and on sale later this year, the 2018 Kia Stinger is the newest addition as a fastback sports sedan. The Kia Stinger delivers elegance of a sedan and the athleticism of a sports car. It made a striking impression at the Auto Show with two top awards. named it Best in Show for its combination of luxury and performance in a sports sedan. It was also recognized with the EyesOn Design award for Production Car Design Excellence. According to U.S. News and World Report the Stinger aims to beat European carmakers at their own game, with lots of power and great handling – at significantly less than the $70,000-plus that Audi charges for the A7 or BMW for the 5 Series GT.


Midtown Kia of Tulsa has changed the Kia buying experience by updating facilities, hiring key staff and updating their website. “Customers primarily research and shop online now…” says Mike Sullivan, “So when they are searching for a new vehicle, we want to show them upfront pricing and vehicle information. In the past auto dealers tried to get you to call for pricing and with our digital landscape, there needs to be more transparency for our customers.”

“We work hard, we are genuine, and we want our customers to drive away with a great feeling about the vehicle and who we are as a company at Midtown Kia.”

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